Maruti Suzuki India Ltd grows by 19.5 percent, premium positioning improving

The company sold a total of 1,51,215 units during April 2017 where the compact category which includes the Maruti Suzuki Swift, Celerio, Baleno, Ignis, Dzire and Dzire Tour witnessed the highest growth of 39 percent

By: | Updated: May 1, 2017 1:35 PM

Country's largest carmaker, Maruti Suzuki India Ltd has posted its sales figures for April 2017 and from April 2016 to March 2017 with impressive results. The compact category which comprises of the Maruti Suzuki Swift, Celerio, Ignis, Baleno, Dzire and Dzire Tour witnessed the higher number of sales with 63,584 units sold in April 2017 compare to 45,700 units sold in April 2016 growing by 39.1 percent. The next category which comprised of utility vehicles, Ertiga, S-Cross, Vitara Brezza and S-Cross, achieved the second highest number selling 20,638 unit in April 2017 compared to 16,044 unit in April 2016. This segment also grew by 28.6 percent.The company sold a total of 1,51,215 units in April 2017 including exports of 6,723 units. The company sold a total of 1,26,569 units in April 2016.

The van category which includes the Maruti Suzuki Eeco and Omni saw a decline by four percent and while the total domestic sales grew by 23.4 percent, exports fell by 29.4 percent. The total exports in April 2017 were 6,723 units while 9,524 units were sold in the same period last year. The mid-size category which includes the sales of the Maruti Suzuki Ciaz had the least number of sales in April 2017 with 7,024 units sold when compared to the rest of Maruti Suzuki's model portfolio. However, sales of the executive sedan still grew by a respectable 23.2 percent.

Also Read: Maruti Suzuki Baleno RS review, is Maruti Suzuki’s debut in the performance segment good enough?

The brand perception of the company, according to the sales figures is inclining more towards premium categories of Maruti Suzuki. The mini category which includes the Alto and WagonR did see a respectable 21.9 percent growth, however, more potential customers are moving towards the compact and the utility vehicle categories. This indicates that Maruti Suzuki being perceived as a premium brand in the segments that it sells its cars in. Another factor that also plays a key role in the company's impressive sales is a competitive price tag that is offered on most of its products wherein rivals start after a considerable price gap.

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