To streamline and simplify the process of booking a car, Hyundai Motor India Ltd (HMIL) has launched an online bookings portal on its website in India. The new portal for online bookings of its entire range of cars is now live through hyundai.co.in. Customers will now be able to book cars from the smallest Eon to the Santa Fe. The online booking will commence from May 2, 2017 and will be available on Hyundai Corporate and Mobile website. The booking amount ranges from Rs 5000 to 1 lakh, depending upon the model chosen.
“Hyundai is a Customer Centric and Innovative brand with strong focus on Digitalisation. We have attained the leadership position within the Auto industry and are front runners in Online Media Innovation and Digital Interactions. The Online Car Booking will empower our customers and redefine online car purchase in India by making Customers’ purchase journey more Simpler, Faster, convenient yet experiential,” YK Koo, MD & CEO, HMIL said.
The aim of online booking is to provide an ease of process for Hyundai customers. Through the new portal, customers will now be able to book any of car from Hyundai India line up by registering and paying a token booking amount online to their preferred dealership without having to visit the dealership.
Last month, Hyundai Motor Co reported more than 20 per cent drop in its first quarter profit as the anti-Korean sentiment in China sparked by the deployment of the US missile defence system battered the Korean carmakers’ sales in its biggest auto market.
The company said its January-March net profit was 1.3 trillion won (USD 1.2 billion), down 21 per cent from 1.7 trillion won a year earlier. Its profit slide was smaller than what analysts expected. FactSet, a financial data provider, said the market consensus was 1.22 trillion won.