Hyundai Motor India has announced the sales of its Xcent sub-compact sedan through its new online portal called HyBUY. This is the second edition of HyBUY and the company is betting huge on the digital platform to increase its sales this festive season. The HyBUY offers the customers to purchase cars online and also be able to refer to friends and relatives for which they will get reward points. The company launched the first edition HyBUY in July 2017 and received 300 bookings of Elite i20 in just 15 days. With HyBUY, the company aims to create a buzz on digital platforms for which the customers will be required to sign up on HyBUY. This initiative is offering benefits that will double up as more people are added to the activities through the referral system. Potential buyers can avail benefits by depositing a certain amount of money and gain more rewards for sharing this deal with his/her friends and family to participate in this program. The customer can book the Xcent online and rest of the buying experience continues at the dealership.
In a media statement, Puneet Anand, Sr. General Manager & Group Head – Marketing, Hyundai Motor India said, “HyBUY is a marketing innovation designed to create buzz on digital platforms and provides an innovative car buying experience to customers. After exciting the customers with ELITE i20 in the first edition of HyBUY, we have now opened HyBUY with our Stylish Family Sedan- The All New XCENT. The first edition has shown a trend of youngsters referring their friends and families to avail the benefit of the HyBUY program. In its second edition, we have opened booking for 400 XCENT customers with exciting offers adding to the customers’ delight this festive season.”