Hyundai Motor India Ltd (HMIL) has announced the launch of a new online portal called HyBuy, which the brand says will provide a unique car buying experience to its customers. HyBuy will allow customers to purchase cars online and also be able to refer them to their friends and relatives, for which they will be entitled to reward points. Hyundai India has a massive fan following on social media platforms with about 9 million fans on Facebook, over 4.9 lakh followers on Twitter, 1.9 lakh followers on Instagram and about 26,000 YouTube subscribers. Hyundai hopes to encash this social popularity it has established that would propel HyBuy to higher grounds too.
“The time is right as Digital India is growing incrementally. Hyundai always strives to set Industry benchmarks and offer unique experiences to customers adding ‘Brilliant Moments’ to their lives. HyBuy is the most innovative and unique digital initiative in the Auto Industry. It is aimed to redefine car buying journey of customers and support the futuristic mass movement of government’s ‘Digital India’,” Puneet Anand, Sr General Manager (Marketing) & Group Head, Hyundai Motor India Ltd. said.
HyBuy will optimise social media connectivity while providing customers gain out of their purchases. The campaign aims to create a buzz on digital platforms. under this new initiative, a customer will be required to sign up on HyBuy. The customer can avail benefits by depositing a certain amount of money and gain more rewards for sharing this deal with his friends and family to participate in this programme.
Hybuy provides offers and benefits that increase when more and more people are added to the activity. The campaign will apply to a limited number of cars, set with a predefined duration in real time and benefits are over and above the current Market Offer. Only booking is done online, rest of the buying experience continues at the dealership end.