Honda WR-V overtakes new City to become company’s bestseller, here’s what makes it successful

The demand for the crossover segment in India is increasing gradually due to aggressive pricing and the features as well as space inside the cabin as par with the sedans in the market.

By: | Updated: August 1, 2017 5:42 PM

Honda-WR-V

Honda Cars India registered a growth of 22 percent in the domestic market last month by selling 17,085 units as compared to 14,033 units last year during the same month. This growth was largely driven by Honda's crossover, the WR-V, which sold 4,894 units leaving behind the company's popular and best-selling sedan, the Honda City. The car manufacturer sold 4,854 units of the City in July, 2017. The Honda WR-V was launched in March this year in both petrol and diesel engine and the carmaker received around 2,500 bookings within a week of its launch. The demand for the crossover segment in India is increasing gradually due to aggressive pricing and the features as well as space inside the cabin as par with the sedans in the market.

The Honda WR-V is the first model in the company's portfolio that is manufactured and sold globally. The crossover has been developed at Honda's R&D facility in the country. The increasing demand for the WR-V is largely due to its new features and impressive space. Leading this segment is the Maruti Vitara Brezza and the other key players include Ford EcoSport and Mahindra TUV300. Key features in the Honda WR-V include an electric sunroof, 7-inch touchscreen infotainment system or DIGIPAD, which supports Apple CarPlay and Android Auto. Moreover, due to its spacious cabin that can accommodate 5 passengers, it also makes a good family car or for those looking for weekend getaways.

Also Read: What makes the WR-V a success after the failure of earlier RV models in India? Find out here

Honda sold 55,647 units between April and July 2017, posting a cumulative growth of over 21 percent as against 45,880 units during April and July, 2016. The company sold 396 units and 2,971 units of the Brio and Jazz hatchbacks, respectively. The Honda Amaze was close to the Jazz at 2,913 units, while the BR-V stood at 1,042 units and the CR-V managed 15 units last month. Honda Cars India also exported a total of 350 units in July 2017 and sold a cumulative (domestic and exports) of 17,435 units in July, 2017.

  1. P
    pavan gandhi
    Aug 2, 2017 at 6:57 pm
    Wrv digipad does not support Apple carplay nor Android play. The information quoted is wrong.
    Reply