Cars with connected driving solutions through an infotainment system are gaining popularity across every segment in India. While Bluetooth connectivity was the first stage of this evolution, the systems have now moved to mirroring features of a smartphone to a vehicle's touchscreen infotainment system through Apple CarPlay, Android Auto and MirrorLink. Looking at this evolution, Ford India has introduced five new mobile apps that can be integrated into the models available with Sync infotainment system as well as Ford Applink. These apps include Hungama, InShorts, Pparke, Map My India, and Accuweather.
At the launch of the new applications for the Sync infotainment systems in the country, Julius Marchwicki, Director, Connected Vehicle and Services, Ford Asia Pacific said, “These new apps are an easier and more convenient way for our customers to integrate their connected lifestyle with their cars. Today, there is an increased need for connectivity wherever you are and Sync AppLink platform gives drivers and occupants more choices to make their driving enjoyable and informative while on the move.” All the aforementioned applications will be available on the top-end models of all Ford models which include the Figo, Aspire, EcoSport, Endeavour and the Mustang.
An interesting app in this new update will be the Pparke, a parking assistant application. This app will enable the user to locate the nearest parking spot and the cost to park a vehicle. The other apps have their specific set of functionalities which include Hungama for live streaming music, Map My India for navigation, Accuweather for weather updates and InShorts for news updates.
The InShorts news updates can be customised according to a user's requirement. With the evolution of connected vehicles in order to make a drive safer as well as convenient, such integration enhances the aforementioned quotients even further. Ford's new applications in the Sync infotainment will not just enrich the user experience for existing Ford owners, but, provide a safer experience of getting information without being distracted