Ford India has registered a stable growth in the month of April. The combined domestic and export sales grew to 25,149 vehicles, up from 16,470 units in the same month last year. While domestic sales rose to 7618 vehicles from 6531 units, the brand reported growth in exports which now stand at 17,531 units from 9939 vehicles in the same month last year.
Ford India recently enhanced its product line up by launching the sports editions of its two strong sellers, the hatchback Figo and the compact sedan Aspire, in April.
“Ford continues to outpace the industry with a consistent double-digit growth in domestic sales, thanks to our capable and dynamic product portfolio. Our promise to deliver an affordable, transparent ownership experience is bringing scores of new customers to the Ford family,” said Anurag Mehrotra, executive director, Marketing, Sales & Service at Ford India.
The month of April also saw Ford India start a new campaign that focuses on importance of safety, urging customers to make it a top priority, and not a choice. The campaign, titled 'The Uncomfortable Question', was thought of after a research revealed that safety features in car buying decisions are secondary to other parameters, such as looks, mileage or convenience features.
“The safety of our customers and their loved ones is a top priority for Ford. Hence our entire portfolio in India today comes equipped with advanced safety features such as ABS, EBD, side & curtain airbags as well as industry-first knee airbag to keep vehicle occupants safe,” Mehrotra added.
Ford India also strengthened its sales and service network in the country in April, with the inauguration of new facilities in Jammu, Ghaziabad and Faridabad. The company now has a strong presence with 376 sales and service outlets, covering 209 cities across India.