For all its merits, the Datsun redi-GO has the immense target of going up against the likes of the iconic Maruti Alto. Maruti and Toyota already have a very well settled impression in the populace for being reliable and cheap to maintain. Thus building a priceless relationship with their customer base.
So far, for the little Datsun, this has meant that it has had to relinquish itself to the shadows despite being a properly competitive vehicle. To counter this state of mind, Datsun has initiated a five-year care program that is the first step to them building a strong rapport with the consumer. This care package will cover all service, maintenance and labour costs for the redi-GO over a period of 5 years/50,000 km.
Pricing for the plan is as follows:
- Rs 15,500 for 3 years/30,000km
- Rs 21,500 for 4 years/40,000km
- Rs 32,000 for 5 years/50,000km
What you will get for this premium care package -- aside of course from peace of mind-- is a plethora of value added services, including Roadside Aside Assistance, Extended Warranty, Schedule services (which include cost of labour and parts !!), all taxes incurred, Yearly wiper blade replacement, one time clutch and brake overhaul, wheel alignment on every service and a full interior exterior TLC package.
At a cost as reasonable as 32,000 for all the services being rendered, this package should if advertised correctly provide the right platform for the Redigo to go up against its competition.