BMW Art Car has fascinated art and design enthusiasts, along with auto fans, with a unique combination of automobile technology and fine art. BMW does one Art Car every year and has been delighting art lovers for 40 years. While many of these cars are on display at the BMW Museum in Munich as part of its permanent collection, the rest of the Art Cars travel the world to art fairs and exhibitions. BMW Group India will present the 17th BMW Art Car created by the most renowned American artist Jeff Koons. His creation will be exclusively exhibited from 9-12 February 2018 at the India Art Fair in New Delhi. Jeff Koons created the 17th Art Car for BMW in 2010 with the BMW M3 GT2.
The BMW Art Cars or the ‘Rolling Sculptures’ are original masterpieces of art that demonstrate an individual synthesis of artistic expression and automobile design. Since 1975, 19 international artists have created Art Cars based on contemporary BMW automobiles of their times, all offering a wide range of artistic interpretations.
Vikram Pawah, President, BMW Group India said, “At BMW we just don’t build fascinating cars, but also build and strengthen intercultural platforms that help foster multidisciplinary exchange of inspiring dialogues in the field of art, music, design and architecture. Designed by outstanding artists of their time, BMW Art Cars are exceptional examples of the point where fascinating technology, design, cars and art intersect. With an exclusive showcase of the BMW Art Car by Jeff Koons at India Art Fair, we bring yet another coveted masterpiece closer to connoisseurs and patrons of art. Visitors will be able to discover the design and creative process of the 17th BMW Art Car at the India Art Fair 2018.”
The BMW Art Cars are an indispensable component and a core platform of BMW Group’s cultural engagement. They are unique creations combining automobiles, technology, design and art.