Honda Motorcycle and Scooter India (HMSI) has just announced that the city finale rounds of the first edition of #HondaNAViCustomania have begun. The competition has also received over 10,000 registrations. The competition is open for both, the owners of the Navi and even those who do not have it. The winners will get cash prizes at both, national and city levels. The bumper prize will be worth Rs 2 lakh and the winner with the title 'Best Customized Navi' will be honoured at the Honda pavilion at 2018 Auto Expo. The #HondaNAViCustomania started on October 6, 2017 with the registration phase. After that, the contest went through a month-long construction phase. During the period, participants were given educational mentor classroom sessions by Mr. Yogi Chhabria from YC Design and Mr. Mukul Nanda from Autologue Design.
The City Finales will be conducted in 12 locations across India in the cities of Pune, Indore, Nagpur, Hyderabad, Goa, Chennai, Kolkata, Bangalore, Mumbai, Ahmedabad, Lucknow and New Delhi). The winner and 1st runner-up will fight in the Grand Finale in New Delhi on January 28, 2018. A winner each will also be selected from the mobile application and the website based entries. These 24 entries will also compete in their respective categories in the grand finale. Along with the winner, visitors in the City Finale rounds can see the full range of customised Navi at the venue. Not only this, the visitors will also get a chance bring out the artist in them at the activity zone by painting a sketched NAVi.
Commenting on the #HondaNAViCustomania, Yadvinder Singh Guleria, who is the Senior Vice President of Sales & Marketing at Honda Motorcycle & Scooter India Pvt. Ltd. said, “The innovation on two wheels combined with the thirst for standing out of the crowd, has transformed #HondaNaviCustomania to a major youth phenomenon. With more than 10,000 enthusiastic registrations, Gen-Y showered its love and signalled that they want their ride to stand out of the crowd. Entering the 3rd Phase, the competition is heating up and will definitely take Indian customization to the next level.”