Ducati India has announced the launch of Ever Red, an extended warranty programme, in India. The first of its customer-centric initiatives planned for 2018, Ducati Ever Red programme will include a 24-month warranty extension on its entire product lineup in the country. The Ducati Ever Red warranty programme will be activated with the purchase of a new Ducati motorcycle or during the standard warranty period, promising a hassle free after sales experience for both new and existing Ducati customers. For motorcycles bought after March 2015, which have their warranties expired, the Ever Red extended warranty can be subscribed to for a limited time period until 30 June 2018.
Ducati Ever Red warranty programme will be available at all Ducati dealerships in the country with prices beginning at Rs 22,000 for the Ducati Scrambler. Ducati has also affirmed that in case of a change in ownership, the Ever Red programme will transferable and will remain active for as long as its validity allows.
“The Ever Red programme is the best way to look after your Ducati and to maintain it in an excellent condition. Once activated, a Ducati customer can add uncompromising value to their passion and their Ducati,” said Sergi Canovas, Managing Director of Ducati India.
“We are delighted to partner with Ducati India, a brand that stands for performance, innovation and cutting-edge technology. This partnership reiterates our commitment to offer customized extended warranty solutions to our clients and end customers,” said Ronald Das, Group Director of Corporate Warranties India.
Ducati recently introduced the latest edition of the Scrambler, called the Ducati Scrambler Hashtag, which will be retailed online. The process will include the customer buying a voucher from Ducati worth EUR 500, which will then be taken to a dealership to take delivery of the Scrambler Hashtag.