Bajaj makes fun of Royal Enfield in new Dominar 400 advert

Who doesn't love a public mud-sling match, well, mud has been slung in the newest Bajaj Dominar 400 TVC. Your move Royal Enfield

By: | Updated: August 14, 2017 12:53 PM

Bajaj launched the Dominar, with hungry eyes set on Royal Enfields inexplicably growing market share. In the eyes of most automotive-ly aware folks, they had the perfect product in terms of mathematic, well, relatively perfect. The Dominar is smooth, comfortable and powerful enough to make it a better tourer than the competition.Not to mention cheaper! Now almost a year after the Dominar graced the markets and still couldn’t make a dent in Royal Enfield sales, the gloves have comes off. With a TVC that, we will not lie, has us in splits. Making an all-out jab at Royal Enfields. The video starts with some bikers apparently getting on their rides to the soundtrack of a supremely familiar “thump”. It continues to show the pack of elephants and their riders struggling up an uphill section and then struggling to shove their elephants around corners. Leaving us trying not to L-O-L hard while they smacked their elephants around corners. Everything seems to be going horribly wrong when a pack of guys on Dominar’s show up, carving up corners (well, comparatively) and then riding through the pack of stranded ele-fields (yes, that is now a thing!). Ending with the ominous warning of “hathi-mat palo” or don’t make pets out of elephants, “go hyper riding” [verb: the act of riding the Dominar 400]

It must be frustrating for the likes of Bajaj, who’s MD declared at the launch that there was nothing but friendship between him and Sid Lal, Royal Enfields charismatic CEO, having done all the right things yet getting all the wrong answers. Well, Bajaj, you win some you lose some. You’ve said it yourselves that gauging the Indian buyer is nothing short of rocket science.Maybe this, TVC will make a difference. Maybe Dominar sales will go through the roof. Maybe it will just piss off a prospective buyer base. Maybe, just maybe, it might start a hilarious public mud-slinging campaign between the two motorcycle giants. As for us, We’ll sit back grab a bucket of buttery popcorn and watch the fun.

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  1. M
    Aug 28, 2017 at 12:51 pm
    "The elephants created this jungle. Where they made furrows with their tusks the rivers ran. Where they blew their trunks the leaves fell. They made all that belongs: the mountains, the trees, the birds in the trees." - Rudyard Kipling (The Jungle Book)
    1. A
      Aug 15, 2017 at 10:58 am
      Haathi paalne ke liye damm chahiye.. Tez to ghode bhi daudte hain par sher sirf haathi se darta hai...
      1. R
        Aug 14, 2017 at 10:52 pm
        Haathi palna har kisi baat bhi to nahi .. be royal ride royal
        1. A
          Aug 14, 2017 at 10:51 pm
          Desperate attempt to break into RE territory..royal Enfield forks won't bother much coz the b values of RE is way too high in terms of b lineage, equity which is impossible to achieve by Bajaj
          1. ialamhok bairo
            Aug 14, 2017 at 4:23 pm
            Bajaj is still a bajaj. Try not to compare with RE. I have chosen Thunderbird rather than Dinar.
            1. A
              Aug 14, 2017 at 11:17 am
              Dogs usually bark on Elephants
              1. S
                Aug 14, 2017 at 11:37 pm
                Nice one.. Cheers bro.
              2. A
                Aug 14, 2017 at 10:02 am
                When you see an elephant, you know its an elephant. When you see a dog, you ask"which breed". pe ghoomna hai ya hathi pe.... Yeh apni apni marzi hai. Aur hathi dekh kar n ki aksar break lag jaati hai.... Fir woh wahan se bhaag jaaye hain... baja grow up .. nei toh bike kavi b nei bikega
                1. N
                  Aug 14, 2017 at 1:16 am
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