A large credit card marketer in India found that 30% of leads generated during its digital campaign were fraudulent, when it dialled up each of these leads to verify.
The social commerce space, which has so far seen deep-pocketed entrants like Facebook and Instagram testing waters, is seeing a slew of start-ups making their mark in their respective niche spaces.
Banking on NEXA’s success, Maruti Suzuki India (MSIL) is harnessing the premium retail channel to create newer formats of lifestyle experiences.
Jana’s mCent platform integrates brands into the browser experience without the risk of ad blocking.
Mobile wallet player MobiKwik aims to be profitable by the second half of 2018 and is looking at a strong play in financial services to boost revenues.
While a marketplace is a fast way to boost listings without directly tying up with hotels, the amount of commission per booking is much lower than what the likes of MMT get, say industry experts.
With the online travel space getting highly commoditised and players looking beyond pricing to differentiate themselves, unique service offerings are becoming the order of the day.
BrandWagon asks experts how a brand can use such unwarranted attention to its advantage.
MainAd’s Marino Gualano talks about the company’s association with India’s ProfiliAd, problems with the attribution model and minimising ad fraud.
Patanjali Ayurved, which has disrupted the FMCG space with its out-of-the-box marketing and distribution, is now joining the digital ranks to cater to upwardly mobile consumers.
With Unbox Fashion, Snapdeal aims to build mind and market share. Will it succeed?
Given that brands are looking at different kinds of ads demarcated for different audience personalities, the share of ad spend on web series’ is only expected to grow
With companies like Wooplr and Roposo gunning for the consumer’s attention, is content and conversation-based social shopping the next level in fashion e-commerce?
Indian fashion discovery platforms Wooplr and Roposo are following their successful Chinese peers to add commerce in addition to branding/advertising as a source of revenue.
Speaking to BrandWagon’s Ankita Rai, Professor Rajkumar Venkatesan of Darden Business School talks about the importance of subscription models.
With In the Game of Roads, CEAT Helps, CEAT takes the concept of its Be idiot safe positioning to the next level. The ad clearly communicates CEAT’s message on road safety and how its tyres can help prevent accidents, keeping in mind Indian traffic conditions and pedestrian behaviour.
Hurt by declining digital display ad rates and difficulty in monetising mobile traffic, publishers have tied up with content recommendation widgets for guaranteed revenue and traffic.
The ‘missed call’ innovation is truly an Indian way of finding maximum value for any investment, says the author
Canon is betting on offline and experiential customer interface to further cement its position in India
India Today Group has relaunched its 41-year-old flagship English news magazine, India Today, with more focus on states and youth.
This mobile app gives the best hotels and flights suggestions in your budget
The commercial follows the journey of a Samsung technician, Amit, who receives a service call for a Samsung TV and is shown travelling long distance in a remote location for servicing before 7pm as requested by the customer.
In conversation with BrandWagon’s Ankita Rai, Ashish Shah of Pepperfry talks about why technology, studio and marketing are the company’s key focus areas on its path to profitability.
The quick service restaurant (QSR) market has been going through a major overhaul in the past two-three years. Players, both domestic and international, are lunging at the prevalent fertile ecosystem, leveraging aggregators like FoodPanda and Swiggy while also rethinking their menus…
If you are looking for a pair of earphones on a budget, with clear voice quality and perfect bass for your daily dose of music and endless commute through the city, your search ends here.
With a focus on sports enthusiasts and service offerings, Myntra’s new ad tries to go beyond the vanilla variety e-commerce ‘wide assortment’ script
From Pan Bahar, Snapdeal-Aamir Khan and Baba Ramdev to Cyrus Mistry, Siddharth Roy-Kapur and Balki, 2016 has been a melting pot of headlines for the Indian corporate, media and advertising world. BrandWagon presents a flashback of those that stood out