With his string of recent hits like Sunny Sunny, Party All Night the 31 year old singer-composer with an international fan following has struck a chord amongst the youth of the generation.
Talking about the association Honey Singh said, I am excited to partner with American Swan and to be able to connect with the youth and inspire them to chase their dreams and script their destinies. It has been a great year for me and I am looking forward to create a music video for the brand.
American Swan will unveil the new identity alongside the launch of its new collections-AS Premium and AS Original. The latter is a trend-led, fast fashion collection for the youth and allows the brand to extend its core preppy, casual wear brand to a wider audience.
As the youth in India look for global designs and standards with affordable pricing at the convenience of a click, American Swan expects to garner a significant share of the apparel & lifestyle market in the burgeoning ecommerce and mobile commerce market.
With Yo Yo Honey Singh, American Swan seeks to launch an iconic new avatar, said Anurag Rajpal, Director & CEO, American Swan.
The American Swan marketing strategy is to build a customer base through a strong mobile-first, digital & social activation. In continuation with this approach, the new brand video will be launched across touch points through a series of differentiated and engaging campaigns on website, social channels, and mobile properties.
American Swan has been promoting young talent since long by associating itself with various young achievers in past like Unmukt Chand , Shruti Hasan and Lauren Gottlieb and has espoused its Young Achievers campaign with them. .
The brand will soon invite showbiz aspirants to get a chance to be featured in the Yo Yo Honey Singh music video.