Yamaha Ray Z wins top India design award

Written by FE Online | New Delhi | Updated: May 7 2014, 19:00pm hrs
Yamaha Ray ZYamaha Ray Z, launched in India in 2013, targeted at young men.
Yamaha Motor India 'Ray Z' scooter has received the India Design Mark (I Mark) awarded by the India Design Council. Following the last two years award for the YZF-R15 and Yamaha Ray, this is Yamahas third consecutive I Mark award.

The India Design Council is affiliated with Indias Ministry of Commerce & Industry and comprises eminent people in academia, design and industry organizations. Its India Design Mark (I Mark) awards program was initiated in cooperation with the Japan Institute of Design Promotion.

Yamaha entered the Indian scooter category in 2012, beginning with the Ray, which was designed for young women. This was followed by launch of Ray Z in 2013, targeted at young men. The Yamaha India sold approximately 150,000 units of Ray and Ray Z by end 2013.

Yamaha Motor products in India are Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ-X, SZ-R, SZ-RR & SZ-S (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc), Crux (106cc) and Ray (113cc), Ray Z (113 cc) and Alpha(113 cc) Scooters.

Its import portfolio includes VMAX (1,679cc), YZF-R1 (998cc) and FZ1 (998cc).