Watch TV in a whole new way with ultra high-definition

Written by Monalisa Sen | Updated: Dec 9 2013, 18:18pm hrs
Samsung TvTelevision makers are promoting a new technology these days.
Technology has made a remarkable impact on almost every aspect of our lives, and the idiot box is set to experience it first hand. Television makers are promoting a new technology these days. Its called ultra high-definition (UHD) or 4K, and televisions armed with this technology offer very sharp picture quality and a good colour contrast to produce mesmerising images. Earlier, televisions with big screens such as 84-inch came with this technology; nowadays TV makers such as LG, Samsung have introduced it in their 55-inch and 65-inch offerings in order to capture a wider customer base.

The prediction of a bright future for UHD comes from research firm NPD DisplaySearch, whos latest quarterly TV design and features report forecasts as many as 7 million worldwide shipments by 2016, rising from an expected 500,000 units this year.

To understand UHD, consider first current HDTV, which offers 1,920-twenty pixelsthe tiny dots that make up the pictureacross the width of the screen. The more pixels, the sharper the image. Now, imagine a TV that doubles the number of pixels across, to 3,840, which is approximately four thousand, or 4K. Vertical scanning lines are double as well, from 1080p to 2160p.

UHD is a new concept that has been introduced in India and we are looking at actually creating the market for this category at this stage. Keeping in mind the technology and its attributes, the market for the UHD TVs would be the metros at this initial stage, says Atul Jain, senior vice-president, consumer electronics, Samsung India.

With a resolution of over eight million pixels and a resolution four times higher than full high definition, UHD is the latest in TV technology. UHD TV enables images which are defined, clear and breathtakingly lifelike, says Jain. Samsung F9000 series of ultra high-definition TV includes three sets; 55-inch (R3.29 lakh), 65-inch (R4.39 lakh) and 85-inch (R28 lakh) respectively.

According to Howard Lee, directorhome entertainment, LG India, technology in televisions have matured and seen some incredible changes over a period of time. Television technology today provides its viewers with real life like picture and with features that add to the TV viewing experience. This change is due to the high quality pictures which are a result of greater and better resolution.

4Kthe latest revolution in the television category, denotes a very specific resolution3840 x 2160p. The 4K resolution televisions have four times the total number of pixels on a 1920 x 1080p television. As a result it ensures an incredible sense of immersion with stunningly sharp picture quality and exceptional colour contrast, says Lee. LG Electronics joined the 4K bandwagon in India last year with the launch of, what is claims to be the worlds first 84-inch ultra HD 3D TV. The TV has an ultra high-definition screen resolution of 3840 x 2160, four times the resolution of full HD.

Recently, LG introduced its 55 and 65 inch UHD TVs, priced at R3,30,000 and R4,50,000 respectively. For a layman, these definitely look expensive but the companys director of home entertainment says, At LG we develop products that are technology advanced and are accepted by people that understand and accept newer breakthroughs in various consumer electronic products. The launch of 4K UHD TVs is one such effort on our part to provide tech lovers, technology enthusiasts and consumers with an eye for detail to a superlative TV viewing experience. Installed with 4K resolution, LG has is confident of this innovative range as the new age consumer prefers to buy products that reflect their attitude and define them.

The most obvious advantage of buying a 4K UHD TV is its high resolution than HDTV that enables capturing pictures in much more detail. 4K resolution is four times that of full HD, so youll see the picture, not the pixels, even up close. The first time you see it, you might not believe your eyes. Movies will be more detailed than youve ever seen on a television before, and sports in 4K will make you feel like youre at the game.

In short, see it to believe it!