Vantage Circle currently offers corporates such as Infosys, Wipro, HCL, Novartis and GE, hand-picked shopping privileges from over 950 national and international brands.
The employees of these companies can avail their privileges by brands such as Samsung, Tata Motors, redbus.in, cleartrip.com, Tata Sky, Carat Lane, Toyota, Croma, Mahindra First Choice, Apollo Pharmacy and many more.
Vantage Circle, CEO Partha Neog said some of the main objective in raising the capital was to improve the product and technology.
Some of the products and features that are coming up in this quarter include a mobile app; an analytics dashboard for brands to understand their customers better; personalised recommendation and overall improvement in the experience by improving the current products, he added.
This initiative provides a win-win situation for everyone as brands want to engage with these audience and companies want their employees to benefit.
Neog noted that companies are still going with standard employee benefits programs, and being a new concept it takes time for HR to pcik it up as part of their regular work.
"But with companies like Infosys, Wipro, HCL, Capgemini, GE, Deloitte, coming onboard, it is a matter of time before it becomes a trend," he added.
Vantage Circle has the potential to tap a fast growing working demographic, and with its recommendation technology backed by high scale infrastructure, it aims to be a one-stop shop for employee privilege benefits, he said.