Aditya Birla, Tata Motors and LIC top reputation index, says Nielsen study

Written by Press Trust of India | New Delhi | Updated: Mar 26 2013, 07:41am hrs
Aditya Birla Group, Tata Motors and LIC have emerged as top three companies this fiscal, out of 40 leading firms in India, in terms of reputation, as per a study by information and insights provider Nielsen. As per Nielsen's Corporate Image Monitor 2012-13, conglomerate ITC ranked fourth while IT majors Infosys and Wipro are tied at the fifth spot in the survey that has been designed to track reputation of leading Indian companies and provide actionable insights that help companies build their corporate brand. Aditya Birla Group (ABG) has emerged 'Best in Class' across all the six pillars of Corporate Image, Nielsen said in a statement. The six pillars of Corporate Image comprise product and service quality; vision and leadership; workplace management; financial performance; operating style and social responsibility, it added. ABG replaced Tata Motors, which had ranked first in the 2011-12 fiscal, at the top spot for this year. Tata Motors also shares space with ABG as the 'Best in Class' for product and service quality and vision and leadership," Nielsen said. In the top 10, Infosys has moved up eight places to number five from last year, ITC has moved up four places and is at number four this year.