The Indian beer industry is vibrant with the entry of popular global brands. In January, FE had reported UK-based Cobra Beers plans to launch its alcohol free beer and fruit-flavoured premium lagers, under the name of Cobra Bite in India. Asia Pacific Breweries, which had launched its flagship brands such as Tiger and Barons Strong Brew, would launch other brands, Anchor and ABC Extra Stout soon. SABMiller, the worlds third largest beer maker, is learnt to be launching its Dutch premium beer, Grolsch, in India soon.
Kalyan Ganguly, president & managing director, United Breweries Limited (UBL), told FE, We want to address all kinds of consumers in the industry. We aim the new brands at those who want to consume a different taste of beer, or prefer less alcoholic content. We will launch three more new verities of beers like fruit flavoured and low alcohol brands. We have not yet decided which flavours to be used. As part of expansions and new launches, UB will increase its present capacity of 100 million cases to 130 million.
Though the Indian beer market is growing at the rate of 20-25%, it comprises only 4% of the total alcohol beverages market in the country. In India, the per capita consumption of beer is only 0.6 litres, while in the US, it is 70 litres and in China, 23 litres.