In 2012, the Dubai Mall received 75 million visitors, and the increase of 5 million in just a year shows that this massive temple of hedonism is supposedly the best place on the planet. And, it is not just rich Arabs from the Emirates who make up the numbers. These are people from all over: Iran, Saudi Arabia, Qatar, Oman and other countries in West Asia along with the expatriates who outnumber the locals in many of these states plus the tourists. There is nothing very special about Dubai Mall, built by the Emaar Group, except for its vast size and number of retail outlets, entertainment and eateries. The huge number of visitors clearly means that as a temple to consumption, it has no rivals. Every major global brand is present, so the choice is unlimited. But the bottomline is that in a time of austerity, to have a giant mall as the most visited place on earth suggests that indulgence will never go out of fashion.