Trai to take up pricing issue
Broadcast regulator Trai is considering initiating a dialogue on issues related to the present mechanism of pricing TV channels after broadcasters raised their concerns about flaws in the system. We are trying to start a dialogue, devise a solution, Trai chairman Rahul Khullar said at a CII summit on Saturday. On the recent recommendation on guidelines for TV rating agencies, Khullar said the present system was broken and it is getting fixed now. However, Trai has supported self regulation and has stuck to its guns on its latest recommendations on rating agencies for television channels. On the issue of cross-holding in the media, he said, I think its something which needs to be tackled... we simply cannot carry on in the manner in which we have in the past. Meanwhile, Star India CEO Uday Shankar said current pricing of channels was uneconomical and not viable for channels. Pricing of channels was fixed several years ago and its fundamentally flawed.