The sub $200 category of the smartphone market is increasing in terms of the shipment share as the contribution from this category stood at 81 per cent in Q2 2014
The shipment contribution of phablets (5.5-inch to 6.99-inch screen size smartphone) in Q2 2014 was noted to be 5.4 per cent of the overall Smartphone segment. Phablet category grew by 20 per cent quarter-on-quarter (QoQ) in terms of sheer volume. More than half of the Phablets shipped are under $250 price band and Indian vendors are dominant in the noted price segment.
Here are the top five smartphone brands in India as per IDC:
1. Samsung: With 29 per cent market share in Q2 2014 Samsung is the outright market leader. High volume support came in from the sub $150 products such as Galaxy Star pro and Galaxy S Duos.
2. Micromax: Micromax with 18 per cent of the market share stood at the second spot and has been growing quarter on quarter.
3. Karbonn: Karbonn has maintained its third position. However the gap between Micromax and Karbonn has widened significantly.
4. Lava: This brand is within the striking distance from Karbonn and it will not be a surprise if Lava topples Karbonn to clinch the third spot in the smartphone category in the coming quarters.
5. Motorola: Motorola has maintained its success story in the smartphone market in India. Despite being available only through online channel, Motorola has crossed 1 million mark within 5 months of its launch.
Q2 2014 has been an exciting quarter for the players in the mobile phone market. Among the top five vendors, Micromax and Lava were the only ones to have outstripped the market growth. The former grew by 18 per cent and the latter by 54 per cent in the overall phone business. Micromax not only toppled Nokia to clinch the 2nd spot but also created a gap between the 2nd and the 3rd spot.
While Samsung has held on to its leadership position in the market, it is noteworthy that Micromax is growing faster. Samsung needs to continue to address the low-end of the market aggressively, and also needs a blockbuster product at the high end to regain momentum. Given the current growth rates, there is a real possibility of seeing vendor positions change in the remaining quarters this year, said Jaideep Mehta, Vice President and General Manager South Asia, IDC in a statement.