To beat TV channels, newspapers to focus on entertainment-related pullouts: Deloitte

Written by PTI | Mumbai | Updated: Feb 21 2013, 03:30am hrs
Female reading newspaperBy the time the newspaper lands in the morning, the news is already six hours old: Deloitte (Thinkstock)
Newspapers will focus on entertainment-related supplements this year in a bid to beat stiff competition from TV channels, consultancy firm Deloitte today said.

"By the time the newspaper lands in the morning, the news is already six hours old and everybody has watched it on television channels the previous evening," Deloitte Touche Tohmatsu India director Sandip Biswas told reporters here.

India still "wakes up" with a cup of tea and the newspaper and the entertainment focused pullouts are the differentiating factors which the newspapers may take out to fight the impact of television on circulations, he said.

Biswas, however, said he expects circulation figures of newspapers to continue to rise at about 6 per cent average for many years.

The domestic newspaper industry, unlike in the developed world where newspapers are shutting down or struggling to survive, will be driven primarily by the regional dailies, he added.

However, it would be the magazines space which may face some headwinds in the country.

"Magazines could have a bumpy road ahead," he said, adding circulation is on the decline due to exposure of similar content on television and other medium. The printing industry's focus will be on making investments in digital printing, he said.