The interactive vending machine allows customers to show off their soccer skills utilising Microsoft Kinect technology, with no purchase necessary. Users can create an avatar with their name and begin earning points. Throughout the interactive experience, fans are encouraged to keep the virtual football in the air for 30-seconds as they move through a series of skills challenges. Advanced players can earn bonus time and compete for 'Hall of Fame' recognition at each location.
Ken Buchanan, executive vice president of revenue management at DFW Airport, said, "Fans around the world have an instinctive connection with soccer, and show it though their energy, passion and creativity whether it's on a soccer pitch, on TV, or via an interactive vending machine. We were passionate about creating a visual language that brought the energy and movement of soccer to life in a powerful and unique way at DFW Airport. Its another innovative way to have fun at our Airport and its another way DFW seeks to enhance the customer travel experience.
Adam Harter, vice president- consumer engagement, PepsiCo, said, The limited-edition Pepsi Interactive Vending Machine is the latest piece of exciting and engaging content to be released from Pepsi as part of our 2014 football campaign. The yearlong campaign continues to bring fans unique experiences off the field that get them closer to the game they love.
Points are earned based on the users soccer skills, and customers can earn a free Pepsi, Diet Pepsi or Pepsi MAX by accruing 9,000 points on the machine.