Whats in a name, quipped a certain William Shakespeare. The master playwrights blase take on the name game finds reflection in the philosophy governing the Tata Energy Research Institutes own change of name to The Energy and Resources Institute. We have not severed our past relationship with the Tatas. Its only (the change of name) for convenience, says communication manager Annapurna Vancheswaran.
The name change is, however, a pointer to a new mindset within the organisation: One, Teris desire to allay misconceptions any one might have that we are a Tata company, according to Vancheswaran, and two, to provide immediate clarity vis-a-vis its core competence in the fields of energy research and sustainable use of natural resources.