On Tuesday, Vodafone India cut 2G prices by 80% for its data customers in three circles. On Wednesday, Indias largest telecom firm Bharti Airtel slashed its data charges by 90% in Punjab and Haryana.
2G data usage contributes about 5% of total revenues for the companies as internet penetration is low in the country, while mobile penetration is way higher. Broadband penetration in India stands at about 1% against the mobile teledensity of 70.85% as of 31 March 2013, according to a report by Trai.
Earlier, Bharti, Vodafone and Idea had raised their data prices by a fourth. The current cuts come at a time when telcos are cutting voice promotional offers and minutes, as they look to bring some price parity in the Indian telecom space.