The Ultimate December Offer, ranging from R25,000 to R1,50,000, is also applicable on accessories, extended warranty and other value-added services, the company said in a statement. Under the scheme, Tata Motors is offering benefits of up to R50,000 on the newly launched Manza Club Class, up to R45,000 on the Indigo eCS, up to R60,000 on the Indica Vista and up to R35,000 on the Indica eV2.
It is also offering similar benefits, worth up to R25,000, on new purchases of Nano, up to R50,000 on Sumo Gold and up to R1.50 lakh on Aria. The announcement comes at a time when other manufacturers, like Maruti Suzuki India and Toyota Kirloskar Motor, have announced plans to hike vehicle prices from January, citing pressure on margins due to currency fluctuation and rising input costs.
Tata Motors has been facing declining sales in a tough market and in November, it reported a 34.99% decline in the total passenger vehicle sales in the domestic market at 18,031 units as against 27,735 units in the same month last year.