Tata Motors launches Aria at Rs 9.95 lakh

Written by PTI | New Delhi | Updated: Apr 11 2014, 00:38am hrs
Tata AriaThe updated Aria will be available in three variants, with the base model priced at Rs 9.95 lakh (ex-showroom Delhi). (Reuters)
Tata Motors today launched an updated version of its crossover vehicle Aria, with price starting at Rs 9.95 lakh (ex-showroom Delhi).

"We at Tata Motors have imbibed an aggressive 4-pronged customer-focused strategy in the all-new Aria...a vehicle that is more powerful, more fun, more reliable and extremely safe," Tata Motors Senior Vice President (Commercial), Passenger Vehicle Business Unit Ankush Arora said in a statement.

The vehicle comes with various features including JBL Harman premium sound system and dual air conditioner with automatic climate control.

The updated Aria will be available in three variants, with the base model priced at Rs 9.95 lakh (ex-showroom Delhi).