Tablet sales in April-June bounce back to 1.15 m, Samsung retains top slot

Written by fe Bureau | Bangalore | Updated: Sep 21 2013, 09:47am hrs
Tablet shipments in India bounced back in the second quarter of the calendar year to touch 1.15 million units after the preceding quarter recorded sales below the 1-million mark. This reveals renewed buying interest in the market.

Cybermedia Research (CMR) in its India quarterly Tablet PC market review for the second quarter (April-June) 2013 said that over 1.15 million units were shipped during this period by as many as 70 domestic and international vendors. The year-on-year growth rate of tablet shipments was 107.4% while on a sequential basis it was 27.2%.

Faisal Kawoosa, lead analyst, CMR Telecoms Practice, said, For a few quarters now, we have seen over a million shipments of tablets per quarter with only Q1 2013 being the exception. Q2 2013 results have again shown that 1 million units a quarter is a sustainable number, which is a healthy indicator about adoption of the Tablet form factor in India in less than three years. If this trend continues to build up, I see adoption picking up and, just a few quarters from now,

we should see shipments of significantly higher volumes.

Samsung retained the No.1 one slot in terms of market share at 21.2%, followed by Datawind (12.5%) and Micromax (9.7%).

The Indian tablet market has become very crowded with over 70 vendors and there are expectations that there would be a shakeout in the segment.

Tarun Pathak, analyst, CMR Telecom Practice, said, It will be interesting to see if there are any significant shifts in tablet shipments in the forthcoming quarters. With the requirement for mandatory adherence to BIS certification, it will be difficult for vendors who do not get their products BIS-approved to sell in India. This may lead to some consolidation in the India tablets market in the short- to medium-term.

Interestingly, almost 80% of the tablet models launched during the second quarter were with both 3G and Wi-Fi connectivity, leading to 103% growth in shipments of 3G tablets. Pathak said, This is the first quarter when tablets with dual-SIM functionality arrived in the India market, thereby giving vendors an additional specification to differentiate their offerings. An important factor for the increase in 3G-enabled Tablet shipments is growing data consumption amongst telecom subscribers to access social media networks and IM accounts, play online games, keep up with corporate and personal mail or simply browse the web for information on the go.