Balaji Motion Pictures were looking for an actor who could titillate and scare viewers in equal measure in a sequel to their horror-sex hit Ragini MMS. Sunny Leone is the opiate of the masses, why not get her, we thought, says Tanuj Garg, CEO, Balaji Motion Pictures. She told us that she was scared of horror films. We sent her the DVD of the first film and she was really spooked out. But she loved it and signed up for the sequel, he says.
Before the release of Ragini MMS 2, Balaji launched a publicity blitzkrieg across several mediums. Leones face was on posters everywhere, at the back of autorickshaws, on billboards. In both metros and smaller cities, Leone was a one-woman army who carried the publicity of the film on her shoulders. No matter where we took Sunny Leone, swarms of people would turn up to see her. Not only is she a pretty face, she has a friendly and charming personality and isnt stressed out in front of crowds, says Garg, who compares the crowds to see Leone to be at par with A-list actors.