Sports website partners McLaren Mercedes for Indian F1 race

Written by PTI | New Delhi | Updated: Oct 22 2013, 20:06pm hrs
Mclarn grid girlsThe company did not share the financial details of the partnership. (AP)
Sports website today said it has entered into a partnership with Vodafone McLaren Mercedes Formula 1 team for the 2013 Indian Grand Prix to be held this weekend.

As part of the tie-up, the Vodafone McLaren Mercedes Formula 1 cars will carry logos on their rear wings during the Indian leg of the F1 world championships from October 25-27, the company said in a statement.

The company did not share the financial details of the partnership.

Commenting on the tie-up, ESPN Software India Pvt Ltd Chief Operating Officer Vijay Rajput said: "We believe this partnership will help in promoting as the definitive destination for sports on digital."

The company will present a live video experience as well as a place for replays and catch-up. The service will feature original content not screened on television, including video stories and insightful contributions from experts, he added.

The website will develop special Formula 1 programming, including exclusive interactions with the team drivers, Jenson Button and Sergio Perez, as well as senior management of the team, including Martin Whitmarsh (team principal) and Sam Michael (sporting director), the statement added.