"Xperia C3 is a unique new smartphone from Sony, created to offer the ultimate social sharing experience with a new powerful 'PROselfie cam'," Sony said in a statement.
Xperia C3 presents a combination of leading digital imaging technology and brilliant specifications and performance all for a mid-range price, it added.
The handset sports a 5.5-inch screen with a 8 megapixel rear camera and a 5 MP wide-angle front camera.
Besides, Xperia C3 comes loaded with selfie camera apps. The effects have themes like pirate hats, horror faces and laser eyes for selfies and selfie videos.
Portrait Retouch, another app, allows users to have a real-time makeover of up to two people from a combination of choices from 10 different beauty styles.
Powered by Qualcom's Snapdragon Quad-core 1.2 Ghz processor, the smartphone features a 1 GB RAM and a 8 GB internal memory.
Xperia C3 will be available in three colours -- black, white and mint -- from September 1, 2014 at all Sony centre, Sony Smartphone Lounge and major mobiles and electronics stores across India.