Snapdeal launches hardware category

Written by PTI | Updated: Jun 5 2014, 03:33am hrs
Online marketplace today announced its foray in the hardware products segment with the launch of lighting, paints and sanitary fittings categories.

This launch further strengthens Snapdeal's leadership as a shopping destination for all kinds of products for the home and office, including kitchenware, furnishings, furniture, appliances and home decor, Snapdeal said in a statement.

With this launch, customers can choose from over 100 brands including Jaquar, Kohler, Hindware, Parryware, Grohe, Hansgrohe, Cera, Asian Paints, Dulux and Black & Decker among others, it added.

"The paints, lighting and sanitary fittings market in India is large but highly fragmented and with this launch, customers can now buy these products in the comfort and convenience of their homes," SVP (Electronics and Home) Tony Navin said.

Snapdeal has also setup a special help desk to assist consumers and businesses in their purchase of these high involvement category products.