Why is this happening The surge is because indigenous makers are increasingly becoming popular in China and India, the two largest smartphone markets in the world. Very recently, Xiaomi debuted in India, with Mi3, and saw an overwhelming response from the market. In India, domestic makers like Micromax, Karbonn and Lava are also riding strong. Key to such success, be it of the Chinese or the Indian makers, are the pricing points for their models which simply choke competitors sales. Take Apple, for instance. It did manage to report stronger sales in India, mostly on the back of the re-introduction of the iPhone 4, the cheapest model it offers in the country. But at R22,290, Apples cheapest costs way more than say, a Micromax model with comparable specs. And given how Microsoft is making a bouquet of its software, including its OS, free for budget smartphones, and how Mozilla is partnering Indian makers Spice and Intex for a R1,500 model, it looks like indigenous makers will keep riding the crest of the smartphone tide.