"Tier II and III cities offer the feasibility in hiring the talent at much lower cost and retention is also comparatively higher. Though ready talent is not available in in these areas, it is not difficult to train them as per the requirements of the company. So, the hiring will continue to grow in these areas...minimum 15-20 per cent higher than last year," executive search firm GlobalHunt's Managing Director Sunil Goel told PTI here.
Also check: Malaysia Airlines MH370: Latest photos
He said hiring in tier II and III cities provides a wider range of availability and decentralised approach, which suits the best as business continuity plan.
It also helps the company in managing lower recurring cost in increments and physical infrastructure are also available at much lesser cost as compared to the metros, he said.
Moreover, retention of employee is also becoming one of the major challenges in metro cities as high attrition inflicts a lot of recruitment, training and development cost on the companies, he said.
Industries like insurance and healthcare have also been following similar routes, he added.
Echoing similar views, another industry expert opined that the need for skilled professionals in tier II and III cities has seen a significant surge to build the skill gap.
"India is a big market and also one of the most competitive in the domain with multiple players in the fray. About 50-60 per cent of the subscribers come from non metros, including tier II and III cities and those are also one of the focused revenue markets for the companies," he said.
Randstad India CEO Moorthy K Uppaluri said with the overheating of the urban market segment, telecom companies have been pro-actively building infrastructure in rural areas over the past few years to expand their subscriber base, widen
distribution networks, boost profit margins and compete more effectively.
"Market estimates show that the share of rural subscribers has increased at an annual rate of 15-20 per cent over the past year. With these developments, we believe that
the telecom sector is poised to grow in tier II and III cities and expect hiring to go up by about 10 per cent this year and continue to gain momentum in future," he said.
Given the challenge of skills gaps, he said most firms hold periodic and structured training to equip and update their workforce with the necessary skills that will help them perform their job efficiently.
"As business potential in rural markets is growing, we are also witnessing a similar trend in FMCG, banking, financial services and insurance (BFSI) industries, consumer durables, education and retail segments," he added.