The teleshopping channel, beamed by Thaicom 3 satellite, was carried on several cable networks across the country. The decision is viewed as a move to save costs.
Shop24Seven has changed gear and is now running as a cable channel on the Hinduja-owned INCablenet network. It has also taken air-time slots on Lashkara and Gurjari channels. Sources said the Punjabi and Gujarati language channels, in turn, have been promised better carriage on the Hinduja-owned INCablenet network.
We are running Shop24Seven as a cable channel. We are currently available on the INCablenet network and are in talks with other cable networks for carrying the channel. We are also buying air-time slots on regional channels to have a presence in focussed markets, said Shop24Seven India Pvt Ltds chief executive offficer Pushkar Misra.
The company is in talks with multiple language channels for buying air-time in an effort to penetrate the regional markets.
The company used to have a slot on CMM, a music channel. We are out of that slot. We experimented with that for a month, said Mr Misra.
Shop24Seven is trying to have an arrangement with other cable networks but no deal has been struck as yet. When we were available as a satellite channel, we were on Hathway Cable & Datacom, SitiCable, the Kolkatta-based RPG network and the Orissa-based Ortel. Now we run only on the INCablenet, but are in talks with the others, he added.
Shop24Seven also uses the Internet to carry out media commerce and e-commerce. It has tied up with portals like Rediff.com and Baazee.com for selling products. It also plans to tie-up with retail stores. We have 1,000 products, most of which are exclusively sold only through us. The categories range from appliances to fitness, jewellery and toy products. Imported items are available because of our joint-venture partner, said Mr Misra.
Pricewaterhouse has a 3 per cent stake in Shop24Seven India. The balance 97 per cent is distributed between Hinduja TMT and Planet E-Shop in the ratio of 51:49.