While LG's curved TV is 4K (or UHD as Samsung likes to call it), its Korean rival has upped the ante a bit by launching cheaper LED screen too in the new form factor. So Samsung will be able to offer curved screen between Rs 1,62,900 for the 48-inch LED model and Rs 4,49,900 for the 65-inch UHD model. There is also a 105-inch UHD model which will become available in the second half of this year.
Samsung believes its new range will offer users a better experience as it has a 4,200 mm curve radius that offers an immersive viewing experience. Curved screens also reduce distortion and cut ambient light distortion.
The TVs will also feature Samsung's new Multi-Link feature that will let users watch two screen at the same time. Plus, there is a new home screen that is more intuitive and fast. The new Smart TV experience is powered by Quad Core Plus processors.