The multi-platform service is available across Android, iOS, Windows and Blackberry and can be used across a wide range of devices. Currently ChatON has 200 million subscribers globally.
Talking about ChatONs updated version, Tarun Malik, Director of Media Solutions Center-South West Asia, Samsung Electronics, said, With ChatON Version 3.5, we have simplified mobile instant messaging while adding innovative features. The app has been updated keeping in mind the needs of the young and socially connected users. One of the most exciting new features is message translation, which makes it possible for people speaking different languages to chat with ease. Also the ability to use this platform to consume content from various genres like news, entertainment, games, health and others through multiple devices and platforms allows greater flexibility to users.
Glympse is a nifty new feature that will enable the users to share their real-time location with their ChatON buddies for a specified period of time through application. ChatON is also Indias first messaging application to feature English-to-Hindi and Hindi-to-English instant translation feature. Version 3.5 has also introduced a local language translation feature for incoming messages, which supports 14 Indian languages.
Another very useful feature that has been added keeping in mind user needs is the sent message recall feature, which allows users to recall messages they may have sent accidentally. The new version supports large file sharing up to 1GB, allowing users to easily share multimedia contents with their contacts. ChatON also overcomes limitations of group sizes and allows up to 1,001 persons in a group. This means that users can now have more friends and contacts in a single group and communicate with them seamlessly.
The improved message integration feature allows users to manage their ChatON and SMS/MMS messages from the same sender in one chat room. This opt-in feature allows users to access both types of messages at the same time for a more seamless message experience even in an unstable network environment.
Exclusive content and deals for users
A big differentiator for ChatON is the Live Partners feature, which comprises key partners including CriqHQ, Ebay, Mint, Aajtak, Think Digit, amongst others to engage the consumer and provide exclusive content, discounts and deals. ChatON LIVE Partner is a highly popular one-stop-shop where users can subscribe to diverse content from multiple service providers. The assorted partner alliances include genres such as news, sports, food, education, astrology and entertainment.
Commenting about their partnership with ChatON, Latif Nathani, Managing Director, eBay India, said, Nearly 24% of eBay India traffic is via a mobile device. We are always looking at innovative ways to reach our core target groups and messaging apps like Samsung ChatON bring us another avenue to reach new consumers, especially in Tier II/III towns. We have great offers on eBay India exclusively for the ChatON channel.