Tendulkar was seated in the Royal Box of the Centre Court where he watched the match between Rafael Nadal and Mikhail Kukushkin.
Looking dapper in an ink blue suit with sky blue tie, Tendulkar sat alongside former England cricket captain Andrew Strauss while former football captain David Beckham sat just a row in-front.
Tendulkar was seen engaged in conversation between the points with Strauss as Beckham was sitting with another England soccer legend Sir Bobby Charlton.
At this time of the month every year, Tendulkar normally spends some time in London. He always makes it a point to drop in at the SW19 to watch the likes of Roger Federer, Rafael Nadal live in action.