The advantage of a holiday release is always favourable. Unfortunately due to the Ganpati festivities, the footfalls at theatres have been relatively low. This drastic decrease in audience turnout, apart from the religious festivities could have also stemmed from the fact that the film lacked good and catchy music and the rather low key pre-release promotions. Besides Emraan Hashmi has been on a slowturn with his last few releases failing to generate the mass hype that usually comes attached with his releases.
However remembering the fact that Emraan's star power comes not from the multiplex going audience but from single screens, the film's collections are expected to take a leap over evening and night shows.