According to trade analyst Taran Adarsh, Ragini MMS 2's box office collections is expected to be around Rs 24-25 crore in opening weekend.
Sex sells. But 'sex plus horror' is a lethal combo. And sex + horror + hit soundtrack + Sunny Leone is definitely the 'deadliest' combo ever. In terms of box office collections, the opening response to 'Ragini MMS 2' confirmed this fact as the morning shows - at multiplexes and single screens - opened to a heartening response with Rs 8.43 crore as box office collections.
Also read: Sunny Leone's 'Ragini MMS 2' to open with Hanuman Chalisa
Ragini MMS-2 has achieved what most Hindi films don't - serpentine queues at cineplexes, House Full boards outside theatres and a solid weekend total. And this happened despite ICC World twenty20 cricket matches making a dent in its business over the weekend.
According to Taran Adarsh, Ragini MMS 2's box office collections was Rs 24.5 crore in opening weekend, including Rs 7.29 crore and 8.78 crore on Saturday and Saturday respectively.
taran adarsh @taran_adarsh 1h
"#RaginiMMS2 Fri 8.43 cr, Sat 7.29 crore, Sun 8.78 crote. Total: Rs 24.5 crore nett. India biz, Adarsh tweeted.
Also read: Sunny Leone's Ragini MMS2 - Short review