The new arrangement billed as an "important and significant partnership in the world's largest English books market" would begin in July 2014 with a list of business and management titles of Wiley, Penguin said in a statement today.
While Wiley's list of books include those by authors such as Philip Kotler, David Ogilvy, Michael Bloomberg, Jon Steel, and Ram Charan among others, Penguin's business and management authors including names such as Scott Adams, Guy Kawasaki, Gurcharan Das, Subroto Bagchi and Ruchir Sharma.
"I see this collaboration as a significant step towards multiplying synergies in an ever evolving industry like ours. Wiley's highly coveted titles would find an even larger audience with the unparalleled reach of Penguin Books India across the geography" Vikas Gupta, Managing Director, Wiley India Pvt. Ltd said.
Known for its strong fiction and narrative non-fiction list, Penguin is also the exclusive distribution partner in the region for books by several leading publishing houses, including the Penguin Group, Egmont, Walker Books, Atlantic Books, Faber & Faber, Granta, Hay House, Icon, Kyle Cathie, Marshall Cavendish, Mira, Sterling, Oneworld and Zubaan.
Wiley on the other hand is a provider of knowledge and knowledge-enabled solutions that improve outcomes in research, professional practice, and education. It provides digital and print scientific, technical, medical, and scholarly journals, reference works, books, database services, and advertising.
It also provides online assessment and training services, and test preparation and certification as well as education solutions.
Anantha Padmanabhan, Senior Vice President, Sales, Penguin India said, "The strength of Wiley's expertise in business and management publishing combined with Penguin's sales, marketing and broad distribution reach, will see Penguin India become the destination for the very best of business literature in India.
"We are all immensely excited to be working with Wiley and being able to bring a bigger catalogue of their titles to the Indian market," he said.