Priyanka Chopra to front Banarasi saree campaign

Written by Press Trust of India | Varanasi | Updated: Jul 18 2014, 00:36am hrs
The textile ministry is likely to rope in 'Desi Girl' Priyanka Chopra as the brand ambassador of Banarasi sarees.

The ministry is likely to rope in Priyanka Chopra to be the brand ambassador of Varanasi'sfamous 'Banarasi sarees' for its better promotion "across the world", Johra Chatterjee, secretary of Union Textile Ministry, told reporters here.

Chatterjee also held meetings withdistrict officials during her two day visit to the city, which concluded yesterday.

She discussed various welfare schemes meant for weavers, giving emphasis on better coordination among the machineries of state and centre for quick implementation of such schemes.

The ministry is alsoexploring the possibilty of opening upa National Institue of Fashion Technology (NIFT) centre in the city.