PM Narendra Modi's cleanliness drive mops up Rs 200 cr from Bharti, TCS

Written by PTI | New Delhi | Updated: Aug 19 2014, 13:15pm hrs
Modi speechPM Narendra Modi during his speech at Red Fort on India's 68th Independence Day. (Express photo)
That Prime Minister Modi has a way with words was common knowledge. Whats not, however, was that leading corporates will embrace his plans with such gusto that within days of his announcement of the Clean India drive, two of Indias biggest companies TCS and Bharti Enterprises will pledge Rs 100 crore to the cause.

The countrys largest software services firm, Tata Consultancy Services (TCS), on Monday said it had pledged Rs 100 crore

towards financing hygienic sanitation facilities for girl students across 10,000 schools.

TCS will earmark Rs 100 crore to be spent on this initiative, which will help children, especially girl students, to participate in school education for a longer period of time and play a larger economic role in their communities, TCS said in a statement.

"We firmly believe that achieving the mission of providing hygienic sanitation for girl students will have a tangible impact on the level of education achievement and development of India's next generation," TCS CEO and managing director N Chandrasekaran said.

Emphasising on dignity of women, Prime MinisterNarendra Modi had asked parliamentarians and corporate sector to help build separate toilets for girls in schools across the country by next year.

He had added that the corporate sector should give priority to building toilets in schools as part of their corporate social responsibility initiatives.

Telecom major Bharti announced on Monday that it will invest up to Rs 100 crore in constructing toilets in Ludhiana over the next three years.

The foundation, which is the development arm of Bharti Enterprises, said the programme was inspired by the Prime Minister Narendra Modi's call to corporates in his Independence Day speech to join the cause of rural sanitation. Bharti Enterprises is led by Sunil Mittal who hails from Ludhiana.

As part of this programme, the Foundation will invest up to Rs 100 crore in constructing toilets while reaching out to every rural household lacking such facilities in the district, over the next three years.

In addition, the 'Satya Bharti Abhiyan' will also invest in improving sanitation facilities in government schools in rural Ludhiana by building new toilets for girls.

"It is our commitment that no single household or school in rural Ludhiana will be without a toilet by the end of this tenure," Bharti Foundation chairman Sunil Bharti Mittal said in a statement. These initiatives will be supported by the two group companies Bharti Airtel and Bharti Infratel.

"Hailing from Ludhiana, we are delighted to be contributing towards such an important cause having direct implication on the quality of life in rural areas of the district. I will be personally involved in monitoring the progress of the Programme," Bharti Foundation co-chairman Rakesh Bharti Mittal said.