The brand embarks on a contemporary, youthful journey with Anushka Sharma as its brand ambassador and a communication focused on dance, party and friendship, Pernod Ricard India said in a statement.
"Fuel is a brand with great potential, sitting on the tipping point of making it really big. We felt that engaging with a personality like Anushka - with her positive energy, confidence and ambition will be of shared success," Pernod Ricard India General Manager Marketing Raja Banerji said.
Pernod Ricard India Ltd is a wholly owned subsidiary of Pernod Ricard SA. The company's brands include Royal Stag, Blenders Pride, Imperial Blue and Fuel.
The company also distributes some of the leading international brands including Chivas Regal, Seagram's 100 Pipers, Ballantine's, The Glenlivet and Royal Salute.