The 9 Hour Delivery service is a good option for convenience oriented savvy shoppers who are in a hurry to get their hands on their favourite gadgets and lifestyle products. The on ground campaign effectually utilises the reach of the popular Mumbai Dabbawala Association, Meru Cab Fleets and Radio to create awareness about this service.
Deepa Thomas, eCommerce Evangelist, eBay India said, We are constantly looking for innovative ideas to engage with our consumers & provoke eCommerce trial. This campaign is a part of our endeavour to not only spread awareness about the 9 Hour Delivery service recently launched in Mumbai, but also to encourage more people to shop online. With this ground activation we will be covering key pockets of South Mumbai and Western Suburbs to engage consumers.