Oracle helps Indian firms click with the cloud

Written by Sudhir Chowdhary | Updated: Jan 27 2014, 07:36am hrs
Most technology vendors talk about the strong growth potential that they see from cloud computing, few however go as far as to share the finer nuances of their go-to-market strategy and customer wins, at least in India. Oracle seems to be the odd one out. The promise of cloud computinggreater agility at lower costsis real and the American enterprise software maker is making good on that promise. It has grabbed many new customers in recent months for its cloud solutions in the country. Bolstered by its recent wins in the marketplace, the Silicon Valley firm has expanded its cloud offerings and sharpened its focus on sectors like government, BFSI, healthcare and telecom to deliver customised, connected and secure solutions.

Airtel Learning, Apollo Hospitals, Jabong.com, Intel, Aditya Birla Management Company, Maruti Motors, Hero MotoCorp, BigTree Entertainment, Sonata Software, Myntra.com, Kalpataru, NetApp India, Adobe Systems, Haier, Thomas Cook, Natures Feast, Sudhir Gensets are some enterprise organisations in India that have recently embraced Oracles cloud offerings, simply called the Oracle Cloud.

Our cloud business has been growing exponentially. And if you see the market dynamics and how businesses are being driven today, organisations are reducing their budgetsthis is as per FITCH ratings, and that impacts IT spending, said Sandeep Mathur, managing director, Oracle India. This is where Oracle Cloud can help. Our cloud solutions are now being deployed by new modern companies and also 100 year old large organisations. Cloud is no longer an SMB play. Very large companies have invested in the Oracle Cloud.

Last week, Oracle hosted its second global event series, CloudWorld in New Delhi, where senior Oracle executives, customers and partners discussed how they are driving business transformation using the Silicon Valley firms cloud portfolio. Addressing the audience through a live webcast, Oracle president Mark Hurd re-inforced the companys global cloud strategy to offer choice and flexibility to customers with the most comprehensive, modern, and secure portfolio of cloud products and services.

According to Oracle India MD, companies in India, from e-commerce, healthcare, manufacturing, telecom, IT/ITeS, real estate, foods & beverages, media and other industries, have been using Oracle Cloud for a myriad of business applications such as talent management, recruiting, modern HR, sales automation, customer service, modern marketing, product development, as well as modernising finance and back-office functions. Wipro, Accenture, Cap Gemini, Cognizant, L&T Infotech, HCL Technologies, CCS, Virtuos, Hexaware, MarketOne, are some partners who will work with Oracle to remarket and implement Oracle Cloud solutions. More than 80% of Oracles business is generated through partners, he said.

Globally too, Oracles cloud solutions continue to show strong adoption, supporting 9 million users and 19 billion transactions each day, running on 7,000 servers and 200 petabytes of storage in 13 Oracle data centres around the world. India is an important market for Oracle and the growth of our cloud business here has been unprecedented, said Sandeep Mathur. Cloud adoption has gone mainstream. We are already one of the leading cloud software companies in the world, and will be investing heavily in building this business in India.

The company introduced 10 new Oracle Cloud services for its customers and partners in India at its cloud event in New Delhi. The new services expand Oracles comprehensive portfolio of application, social, platform and infrastructure services. Oracle also announced the launch of the unique Oracle Cloud Marketplace. It is a global marketplace where partners can publish applications and customers can browse through and discover new solutions to address their business needs. Featuring more than 100 business applications developed by Oracle partners, the Oracle Cloud Marketplace enables Oracle cloud customers to easily browse, evaluate, and buy trusted business applications.