Dr. Subho Ray, President IAMAI said that Nearly one million large and small retailers make use of online marketplaces to reach out to their customers in India today. These online retailers represent a very wide range of categories including electronics, books, apparel, accessories, footwear and jewellery.
The presence of such a large number of online sellers testifies to the efficiencies, disintermediation, lower capital costs and deep outreach that online marketplace provides to the retailers, he added.
The association has estimated that online retail accounted for INR 62,967 crore showing a year-on-year CAGR of 34 % since 2009 and is expected to escalate further as policy and FDI issues are addressed and delivery logistics come of age.
Industry experts have pointed out that growth in the online retail space in India is following a global trajectory and is proving to be sustainable and profitable marketing and distribution model. Agglomeration and consolidation in the online retail business is also a strong indicator of the robust fundamentals of the business model.
The Association has identified key segment drivers such as, apparel and jewellery brands which are marketing and selling their products increasingly through the online channel. IAMAI reports that increasingly OEMs have begun launching their products exclusively through online marketplaces and investing in their own brand marketing. This has led to market expansion, pricing competition which is leading to better products at cheaper prices for consumers.
IAMAI has noted that while technology platforms tend to be run from city centres, the bulk of logistical management such as storage, godowns and deliveries are being handled from Tier 2 or Tier 3 cities. This is leading to more equitable employment generation and bridging the urban rural divide. said Dr. Ray.