We are not talking about futuristic devices normally seen in a Hollywood science fiction movie, but the products mentioned above are some of the recent innovations to come out from the laboratories of South Koreas LG Electronics. And, they are available for the customer right here in the country. Recently, the consumer durables major presented a diverse range of 230-odd products in the second edition of its annual technology extravaganzaLG Tech Show 2014 in the capital. Some have been developed keeping in mind the Indian market.
Smart-technology and energy efficiency remained the core theme of the show, with LG displaying some of its popular flagship devices across verticals, along with its 2014 India line-up. A striking ultra high definition curved OLED TV which boasts of eye-popping visuals, a Web OS platform with an intuitive user interface that is both seamless and refreshingly uncomplicated, and makes setup, connecting with other devices, switching between content, and search and discovery incredibly easy, and the LG Lifeband Touchthe companys debutant in the wearable technology domain, caught the imagination of everyone present at the show.
Soon Kwon, managing director, LG Electronics India, said, India features amongst our top five priority markets, and LG will continue to employ its technological and design expertise to bring impressive products to the Indian market. LG, which is the worlds second-biggest TV maker after Samsung Electronics, has been aggressively promoting its TVs and mobile phones with curved next-generation technology displays, in the Indian market.
Aspirations in India are high and there is understanding of products that are the best in technology, quality and value, said Rishi Tandon, LG India marketing head for home entertainment. We think a greater focus on high-end line-ups such as curved TVs and ultra high-definition will help differentiate our products from rivals and enable us to grab a major market share. LG has spent heavily marketing high-end smartphones and OLED TVs in its quest to catch up with its competitors in the Indian market.
LG Electronics India plans to invest R800 crore this year on various activities including marketing and research. We plan to invest R800 crore this year. While R300 crore would go into R&D and production, R500 crore would be invested in marketing and branding during 2014, the LG Electronics India MD said. The company currently has 2,000 exclusive showrooms and two manufacturing facilities in India.
However, it is LG Electronics focus on creating new technologies for addressing the needs of the people of India that is noteworthy. Take for instance their mosquito away AC. Designed specifically for local conditions, LGs latest residential AC model, the Mosquito Away, uses ultrasonic waves to keep mosquitoes away in a non-toxic way and also delivers fast and powerful cooling, along with a new system that balances temperature and humidity levels, to maintain the perfect indoor atmosphere.
Another interesting device is the companys 5-star rated frost free refrigerator with smart inverter which fully complies with Indias 2014 revised BEE energy regulations, and offers up to 36% more energy efficiency. Taking a leap in compressor technology, LG launched a new smart inverter compressor which is claimed to be one of the most advanced and energy efficient compressors. It saves up to 36% energy, produces less vibration and 30% less noise compared to any other refrigerator besides keeping food fresh up to seven days.
For the new-age classroom, LG has its impressive 84 inch ultra high definition Multi-touch Signage which is suitable for interactive sessions, like classrooms or conference rooms, as it can sense 10 simultaneous touches at once. Its technology ensures full HD resolution of 8 million pixels, and LGs proprietary touch technology can draw clean and accurate diagonal lines through controlling multi-touch gestures in great precision.
There is no doubt that LG Electronics has efficiently used its research laboratories to work on technologies that are driven by real-world impact.