With the X series smartphones, the Finnish firm aims to take head-on the likes of Samsung Electronics and Micromax to grab a share of the burgeoning affordable smartphone market.
Nokia X, which will be available in India starting today, gives users access to Android apps from the Nokia Store. The other two phones in the Nokia X series - Nokia X+ and Nokia XL - will be launched in the country in the next 60 days.
Nokia X brings its own differentiators with best of Nokia and Microsoft flagship services. The device brings back a revamped version of the Fastlane notifications centre, the second home screen that is very popular in latest Asha devices. With Fastlane, users can see a record of recent activity, and switch between their favourite apps, smoothly.
At 10.4 mm thin, the slim, monobody design features a 4 inch scratch-proof display and exchangeable back covers that come in a variety of statement colours. Inside, the device dual SIM smartphone runs on the Nokia X Software Platform and is powered by 1Ghz dual core Qualcomm Snapdragon processor.
The smartphones has 512 MB RAM and internal memory of 4GB which is expandable to 32GB with microSD card.
Nokia X users can enjoy MixRadio for free music streaming and downloadable playlists. It also offers 7GB free cloud storage using OneDrive and additional 3GB if consumers enable camera back up.
Speaking on the occasion, P Balaji, Managing Director, Nokia India, said, India is one of the fastest growing markets for smartphones in the world. With the launch of Nokia X, we are adding more ammunition to our smartphone portfolio."
"We believe Nokia X is a unique combination of Nokia quality and experiences, Microsoft services and Android apps, Balaji added. Smartphone sales in India grew almost three-fold to over 41.1 million in 2013, buoyed by a strong uptake of affordable devices made by local firms such as Micromax and Karbonn, according to CyberMedia Research.
Nokia, whose handset business was bought by Microsoft last year, had unveiled its Nokia X range of smartphones at the Mobile World Congress in Barcelona on February 24.
Nokia X: Specification
* 4 capacitive touchscreen
* 1 GHz Qualcomm Snapdragon Dual Core Processor
* 512MB RAM
* 3MP camera
* Dual SIM
* Up to 32GB expandable memory
* 1500 mAH battery
* Satellite GPS
* Available colours: Bright Green, Bright Red, Cyan, Yellow, Black and White
Nokia X price in India: Rs 8,599